This is an awesome piece.
“People don’t make purely rational decisions based on careful analysis of cost and expected utility, despite what classical economics taught us. Research findings confirm that our decisions are driven more by our emotions than logical and conscious thinking.
However, our irrationality is predictable. Good designers, therefore, can learn about human decision making and go beyond usability to create products that effectively influence our behavior.”
clothedinsky liked this
wesruvlikesstuff reblogged this from ianspector and added:
It’s funny cuz it’s true. Oh, feelings why do you inject yourself where you do not belong? We’ll never know.
byrichardpowell liked this
ianspector posted this
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