May 23rd, 2012
Zoom Well, that’s awfully brazen. I can’t tell if it’s more annoying than the on-air “expanding banner ads” Comedy Central’s been running these days, though.

Well, that’s awfully brazen. I can’t tell if it’s more annoying than the on-air “expanding banner ads” Comedy Central’s been running these days, though.

1 note
television advertising tosh in yo' face
May 8th, 2012
Zoom Go down the long hall/exit towards 57th street at the Columbus Circle subway stop and check out this enormous interactive installation (projected on the front glass of unused retail space) that lets you play virtual fetch with a dog. It’s for a campaign promoting playtime with your pet for Beneful dog food.

Go down the long hall/exit towards 57th street at the Columbus Circle subway stop and check out this enormous interactive installation (projected on the front glass of unused retail space) that lets you play virtual fetch with a dog. It’s for a campaign promoting playtime with your pet for Beneful dog food.

interactive advertising beneful nyc subway pets play innovation
December 1st, 2011
Zoom Try to un-watch this now: Credit and debit card commercials almost always show the card getting swiped in ways that don’t actually work. It’s done so that the logos on the front of the card can get maximum visibility. Huh? Here, you can see the little white diagram on the keypad showing how to properly orient a card for use. Despite the fact that the unit shown is obviously a prop, the diagram is still accurate. Compare the diagram to the way the card being swiped is held and you’ll see that the card being swiped is in the wrong position.

Try to un-watch this now: Credit and debit card commercials almost always show the card getting swiped in ways that don’t actually work. It’s done so that the logos on the front of the card can get maximum visibility.

Huh? Here, you can see the little white diagram on the keypad showing how to properly orient a card for use. Despite the fact that the unit shown is obviously a prop, the diagram is still accurate. Compare the diagram to the way the card being swiped is held and you’ll see that the card being swiped is in the wrong position.

7 notes
advertising commercials swipe
July 13th, 2011

Stumbled into reading The Power of Stupidity by Giancarlo Livraghi … It’s totally free on Google Books!

There are more/shorter pieces at Livraghi’s website too.

(Source: books.google.com)

4 notes
books behavior psychology advertising stupidity Giancarlo Livraghi
February 21st, 2011

When content meets context and “bottom of the barrel” advertising

I know I’ve said “this is the most ridiculous thing I’ve ever seen on television” about a lot of things but… seriously, I think this deserves some kind of lifetime achievement award. Be sure to watch for about 40-60 seconds and you’ll see exactly what I mean.

Also, to clear the air, you learn a lot about human behavior and decision making from observing daytime reality TV.

(Source: hee.ro)

television advertising context for real?
February 17th, 2011

Making the 2011 Lexus IS “Music Track” Commercial (via MadPSI)

3 notes
behind the scenes music cars advertising rube goldberg
April 19th, 2010

A 3D holographic illusion mixed with augmented reality and just a little bit of Coke. The technology/system is called Dreamoc.

Keep your eyes peeled on what the folks over at RealFiction.com, its creators, are up to. Chances are good that whatever it is, it will be pretty amazing.

5 notes
advertising augmented reality holography RealFiction Dreamoc Coke
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@IanJSpector

Entrepreneur, Bestselling author/creator of Chuck Norris Facts, Digital experience strategist with a passion for media using science + storytelling to make technology + business + life better.