May 8th, 2012
Zoom Go down the long hall/exit towards 57th street at the Columbus Circle subway stop and check out this enormous interactive installation (projected on the front glass of unused retail space) that lets you play virtual fetch with a dog. It’s for a campaign promoting playtime with your pet for Beneful dog food.

Go down the long hall/exit towards 57th street at the Columbus Circle subway stop and check out this enormous interactive installation (projected on the front glass of unused retail space) that lets you play virtual fetch with a dog. It’s for a campaign promoting playtime with your pet for Beneful dog food.

interactive advertising beneful nyc subway pets play innovation
February 17th, 2012

Swingset + Kinect + Software + Projector = Starfield

(Source: vimeo.com)

tech play installations video
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@IanJSpector

Entrepreneur, Bestselling author/creator of Chuck Norris Facts, Digital experience strategist with a passion for media using science + storytelling to make technology + business + life better.